CFP: Transmedia: Storytelling and Beyond

Thursday 31 January 2013, Friday 1 February 2013

Sydney, Australia

Call For Presentations Narratives and interactive experiences developed across different media platforms—each of which contributes something unique and valuable to the whole—have become standard fixtures in the contemporary digital landscape. The term ‘transmedia storytelling’ has enjoyed particular currency within academic circles while the media industry speaks in terms of multiplatform experiences. Much has been written on the subject in the academic and industry press, though new technologies and the pressure to do something innovative with the digital medium mean that the idea and practice of transmedia are in flux. While the debate over what to call this phenomenon remains unresolved, there is no denying its profound impact on the relationship between media producers, audiences/users, digital content and the devices used to consume and produce it. Naming conventions remain a contentious issue, however, there is also a need to examine other aspects of this emerging industry to ensure its ongoing sustainability. This call for presentations represents an invitation to introduce, highlight or clarify key questions concerning issues such as models for benchmarking, techniques for user engagement, value measurement, pedagogy and curriculum design, and evaluative techniques for complex and dynamic user engagement. Transmedia is, by its very nature, an interdisciplinary enterprise that draws from fields such as creative writing, IT, film, television, media studies, economics, public policy, creative design, and education. Thus, the project seeks to create a space for critical engagement that is enriched by the participation of academics, industry professionals and other stakeholders, as well as audience/users from across the disciplinary spectrum.

The project will launch in Sydney with 2 one-day events organised around separate, yet related themes. We therefore welcome proposals for presentations, papers and panels on topics on the following topics:

Day One: 31st January 2013—Innovation in Transmedia Design and Production

~ (Re)Defining and understanding the meaning of transmedia/multiplatform production

~ Narrative/Aesthetic/Thematic analysis of transmedia/multiplatform experiences

~ Social networking trends and their impact on transmedia/multiplatform development

~ Technologies that drive transmedia/multiplatform consumption, production and the post-broadcast era as a whole

~ Innovation in transmedia/multiplatform production

~ The future of transmedia/multiplatform development, uses and engagement

~ Pedagogies and curriculum design for teaching transmedia/multiplatform

~ Cultural policy and the promotion of transmedia/multiplatform innovation

Day Two: 1st February 2013—Innovation in Sustainable Business Practices

~ Transmedia/multiplatform production business models

~ Studies of transmedia/multiplatform audiences

~ Defining and measuring audience/user engagement

~ Uses and limitations of web analytics; new approaches

Abstracts and proposals not exceeding 300 words should be submitted jointly to the Organising Chairs by Friday 19th October 2012. Submissions may be in Word, WordPerfect, or RTF formats with the following information and in this order: a) author (s), b) affiliation, c) email address, d) title of abstract, e) body of abstract.
 E-mails should be entitled: TM1 Abstract Submission.

Please use plain text (Times Roman 12) and abstain from using footnotes and any special formatting, characters or emphasis (such as bold, italics or underline). We acknowledge receipt and answer to all paper proposals submitted. If you do not receive a reply from us in a week you should assume we did not receive your proposal; it might be lost in cyberspace! We suggest, then, to look for an alternative electronic route or resend.

Organising Chairs

Ann-Marie Cook, Deirdre Hynes and Debra Polson 

Rob Fisher 

This event is part of the Global Transmedia Research Initiative, whose aim is to bring together people from different disciplinary and professional backgrounds in an ongoing series of events dedicated to generating dialogue and research around the many facets of transmedia production and reception.

For further details of the event, please click here. 

Please note: Since each day is a self-contained event, participants may opt to register for one or two days.

We regret that as a not-for-profit network, Inter-Disciplinary.Net is not in a position to assist with conference travel or subsistence.

CFP: 1st Global Conference: Immersive Worlds and Transmedia Narratives

Tuesday 13th November – Thursday 15th November 2012

Salzburg, Austria

* The Novel
* The Film
* The Television Series
* The Graphic Novel
* The Facebook Page
* The Tweets
* The Fan-Sites
* The Video Game
* The You-Tube Clips
* The Smart Phone
* The Convention
* The Theme Park
* The Merchandising

THE CALL

This call for papers is about where the story starts and where it ends, about who writes the story and who reads it and whether any of these definitions apply when we are in the story itself. This then is about world making and about the media, mediums and machinery that converge to make it possible. The rhizomic qualities of a smart phone that enmesh us into the real world also connect and implicate large parts of ourselves in imaginary and virtual spaces; with people we have never met and places we will never see other than through the app, the blog or the social networking site.

“In the final decade of the 21st Century, men and women in rocketships landed on the moon. By 2200 AD, they had reached the other planets of our solar system. Almost at once there followed the discovery of hyperdrive through which the speed of light was first obtained and later greatly surpassed. And so, at last, mankind began the conquest and colonization of deep space”
(The Forbidden Planet)

THE EXAMPLE

True Blood. Originally from Charlene Harris’ Southern Vampire Mysteries series of novels. Now a hit television show. It has a facebook page and characters from the series produce You Tube videos (Jessica- Baby Vamp). The stars from the show share tweets with fans and each other but not as themselves but the characters they play. Viral marketing spreads adverts and teasers for products that come from the show, not just simple merchandising but items such as Tru-Blood, the synthetic blood substitute that bases the premise of the show where vampires can become part of society. The graphic novel,written by the television series creator Allan Ball and which extends storylines from the show. Fangtasia, the vampire bar from the series is recreated in actual real life venues and where people can dress as vampires. At each point of entry the “reader’ can choose which parts and to what level they want to engage, or participate, in the narrative enabling various levels of immersion and ways to influence and change the world that one is entering. Who writes the story and what story are they writing and who consumes what and who and is everyone welcome?

“Welcome to my house! Enter freely and of your own will!”(Dracula)

But who can enter this world and how does it impinge on our own? Is it only for the wealthy, the westernised, the capital-ised? How does it purposely exclude and include certain groups and why? What is the future of the technologies and the types of narratives involved? Will it become a world that people never want to leave or one that will expand to consume our former notions of what constituted reality. Where does the story end and real life begin? (Keywords: Transmedia, Convergence, Participatory, Affinity, ReMix, Hypersociability, Technologies, Medium, Narrative, Story, Play, Interaction, Immersive, Virtual)

THE WHAT?

The Steering Group particularly welcomes the submission of pre-formed panel proposals, works in progress, performances, literary and visual presentations and practitioner case studies. Papers will also be considered on any related theme. 300 word abstracts should be submitted by Friday 4th May 2012. All other significant dates, please see Details page.

THE WHO?

Those that study, research or take part in transmedia narratives or convergence cultures, film and media studies, gaming and virtual worlds, literature and fandom, marketing and advertising, graphic novels and animation, artists, writers… SHOULD APPLY

THE HOW?

Abstracts should be submitted simultaneously to both Organising Chairs; abstracts may be in Word, WordPerfect, or RTF formats with the following information and in this order:

a) author(s), b) affiliation, c) email address, d) title of abstract, e) body of abstract, f) up to 10 keywords

E-mails should be entitled: TM1 Abstract Submission.

Please use plain text (Times Roman 12) and abstain from using footnotes and any special formatting, characters or emphasis (such as bold, italics or underline). Please note that a Book of Abstracts is planned for the end of the year. All accepted abstracts will be included in this publication. We acknowledge receipt and answer to all paper proposals submitted. If you do not receive a reply from us in a week you should assume we did not receive your proposal; it might be lost in cyberspace! We suggest, then, to look for an alternative electronic route or resend.

Organising Chairs:

Phil Fitzsimmons

Rob Fisher

Simon Bacon

For further details of the project, please click here.

For further details of the conference, please click here.

Please note: Inter-Disciplinary.Net is a not-for-profit network and we are not in a
position to be able to assist with conference travel or subsistence.